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Twitter And Facebook Basics For Business

Search Engine Optimization - Magnifying GlassWhat is Twitter?

Twitter is the company that sends tweets.

Great, what is a Tweet?

Straight from the horse’s mouth, “It is an expression of a moment or idea. It can contain text, photos, and videos.”

I don’t get it?

It allows you to connect with people in real-time.

Why should I bother using Twitter for my business?

It is a great tool for advertising. Millions of tweets are sent every day. There are 271 million active users. Imagine how you can use this to build relationships?

How can I use it to build relationships?

Directly influence your image on the market.

  • Advertise
  • Run promotions
  • Strengthen your brand name.

How do large companies use Twitter?

Everybody from Airbnb to Zebra.com use Twitter. Here is a case study about how Airbnb utilized tweets to solve a problem.


  • To launch different subject matter every month


  • Promoted tweets to build awareness, and share a special discount.


  • 4% engagement rate
  • Increased product awareness

Is it complicated?

Twitter Chief Executive believes it is still far too complicated for the masses to grasp. This is because the tweets have to be sent in 140 characters or less. Because of this, users have developed a language consisting of mostly slang and/or abbreviations.

How can I learn?

The best thing I can do is offer you this TOOL. This is a guide that will teach you the lingo.

What about Facebook?

It allows you to connect with your customers on personal bases. It is different than a website, in that your customers can get to know you and your staff. It is a tool to drive people to your main page. Facebook can even be used instead of a webpage. Direct payment options can easily be added. These days, more and more people are looking for goods and services directly through the search engine. This is an entire pool of potential customers, your business may be missing out on.

Check out more on Facebook for business here


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